our story began with a vision to create high-performance, science backed formulas at an incredible value that make your skin, mind, and conscience feel good (oh, and they smell good too). With our core commitment to compassion towards you, animals, and our planet, we believe that everyone deserves effective products that use the highest quality 100% vegan and cruelty-free ingredients, wrapped in climate-conscious packaging at accessible prices.

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35% Off Sitewide

Get 35% Off Sitewide

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15% Off Sitewide

Get 15% Off Sitewide

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Free Shipping!

Get Free Shipping On Order Over $50

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30% Off Last Call

Get 30% Off Last Call

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10% Off Storewide

Get 10% Off Storewide

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Buy 4 & Get 20% Off

Buy 4 & Get 20% Off

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30% Off Vegan Hair Care Products

Get 30% Off Vegan Hair Care Products

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30% Off Bath Products

Get 30% Off Bath Products

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30% Off Order Over $100

Get 30% Off Order Over $100

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25% Off Makeup & Nail Polish

Get 25% Off Makeup & Nail Polish

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25% Off Order Over $100

Get 25% Off Order Over $100

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Buy One & Get One All Hair & Body Mists

Get Buy One & Get One All Hair & Body Mists

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10% Off First Order

Sign Up & Get 10% Off First Order

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Spend $50 & Get One Bath + Body Free

Spend $50 & Get One Bath + Body Free

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Best Selling Starting From $5

Shop Now! Best Selling Starting From $5

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Gift Card Starting From $10

Buy Now! Gift Card Starting From $10

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Gift Card Starting From $10

Buy Now! Gift Card Starting From $10

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All Perfume Starting From $10

Purchase Now! All Perfume Starting From $10