Mercato, We Have Deep Roots in Food Craftsmanship. Our Ceo Bobby Brannigan Grew up In His Father's Butcher Shop in Brooklyn Where He Learned Firsthand the Complex Logistics of Running a Grocery Store. After Starting and Selling an $85 M Tech Company in His College Dorm Room, Bobby Went Back to His Roots to Help His Dad Get His Grocery Store Online. That's when He Realized the Challenge Modern Grocers Face: Creating a Consistent Online Experience to Match In-Store.