Launched by award-winning beauty blogger Huda Kattan in 2013, Huda Beauty is one of the world's fastest-growing beauty brands. Beginning as a blog in 2010, Huda Beauty has fast become the number 1 Beauty Instagram account in the world with over 26 million followers and counting! A lifelong passion for beauty lead Huda to enrol at a prestigious makeup training school in Los Angeles, cultivating a roster of clientele including A-list celebrities and members of a royal family. Soon after, Huda set up her beauty blog HUDABEAUTY.COM and later launched a YouTube channel and an Instagram account by the same name.

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