At Color Wow, we’re fanatical about the ingredients that go into our products. But not all of them can be measured in a lab. Our “secret” ingredients are the intangibles…the "people" part of formulations. The passion, purpose, heart and care we pour into every product. It all starts at the top with our unique collaboration of experts: Color Wow founder and CEO Gail Federici, our in-house chemist, Dr Joe Cincotta, and our Global Creative Director, Chris Appleton, rockstar celebrity stylist.