Founded in 1989 by Michael Eidson after a 100-mile road race across the Texas Desert. Michael knew that hydration was the key to success; and survival. With very few places to re-fill water bottles along the race, Eidson used his knowledge of medical equipment to fill an IV fluid bag with water, slips it in to a sock and attaches a thin hose allowing him to re-hydrate without losing time. Fast forward and we stand here today as a socially conscious suppler of innovative and BPA-free hydration solutions. Suitable for performance sports and everyday activities. From cycling to hiking, biking to running and everything in between.