Boux Avenue Launched in April 2011, we create beautifully designed lingerie, sleepwear and swimwear, to make every woman feel confident whatever her shape or style. From t-shirt bras to luxurious lingerie sets, sumptuous sleepwear and stunning bridal wear to sunkissed swimwear, we have created the go-to destination for your lingerie drawer must-haves!

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20% Off Sitewide

Get 20% Off Sitewide

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10% Off Sitewide

Get 10% Off Sitewide

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75% Off All Sale

Up to 75% Off All Sale

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Free Shipping On Orders Over £30

Get Free Shipping On Orders Over £30

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70% Off All Holiday Shop

Up to 70% Off All Holiday Shop

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20% Off All Discount Schemes

Get 20% Off All Discount Schemes

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20% Off Selected Nightwear

Get 20% Off Selected Nightwear

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Refer a Friend + Get 20% Off Their First Online Order

Refer a Friend + Get 20% Off Their First Online Order

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Buy 3 for 2 All Accessories

Buy 3 for 2 All Accessories

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Buy 3 for £12 Knicker Offer

Buy 3 for £12 Knicker Offer

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Deluxe VIP Delivery Pass

Unlimited Next Day Delivery Only £4.99 For A Whole Year

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Buy One Get One Half Price Pyjamas In A Bag

Buy One Get One Half Price Pyjamas In A Bag

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Free Knicker With Matching Bra

Get Free Knicker With Matching Bra

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Sign Up to Our Newsletter and Receive - 10% Off Your First Order

Sign Up to Our Newsletter and Receive - 10% Off Your First Order